Course Description:
Dive into the world of digital marketing in this safe, project-based learning environment! Students will explore ethical social media strategies while creating authentic content, analyzing trends, and understanding algorithms—perfect for aspiring influencers, entrepreneurs, or anyone who wants to navigate social media like a pro.
Learning Outcomes:
By completing this course, students will:
✔ Create engaging, platform-specific content
✔ Understand algorithms and analytics basics
✔ Develop a personal or project-based social media strategy
✔ Practice ethical influencing and positive digital citizenship
✔ Design simple graphics/videos using Canva/CapCut
✔ Recognize misinformation and protect privacy
📊 Hands-On Projects:
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“30-Day Content Challenge” (Theme-based posting)
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Viral Trend Analysis (Why some content spreads)
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Mini Influencer Campaign (For a cause or local business)
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Social Media Audit (Improving real accounts)
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 60
- Assessments Yes